Four Ways Your Small Business Will Benefit From Having A Website
You’ve spent time and money getting your small business off the ground. Now that you’re ready to start making sales, how are people going to find you? In today’s world, having a business website is non-negotiable, and if done correctly, it can offer you a host of benefits for relatively little spend. Still not sure how having an internet presence will translate into your business’s success? Then keep reading to learn about four benefits you’ll experience when you have a website built.
A website Is Your Phonebook Listing
Before the internet came into existence, people used phone books to find service providers. Now, the internet is used in place of a phonebook, with search engines acting as the modern-day Yellow Pages. A customer can whip out their phone and search for a plumber in Pretoria and be presented with thousands of results to choose from. If you make sure your website is well built and optimised for search engines, your business could be at the top of that list.
A Website Provides Legitimacy
If you want your business to be taken seriously, a well-developed and designed website will provide the legitimacy you need. People expect a company to have a website and this applies to your word of mouth marketing as well. If a friend recommends you use a product or service, you’ll want to know more about them. If you can’t find them on the internet (or a contact number, email and business address), how can you contact them or trust them in the first place?
A Website Is A Marketing Channel
Having a website for your small business will generate an online presence immediately, and if done correctly, it can also get you an increase in sales from all over the world. You can create online ad campaigns that lead customers to your online store, which is hosted on your website. Someone from across the world could purchase something you’re offering, without you having to lift a single finger.
A Website Is An Opportunity For Data Collection
In today’s world, it’s hard to know who your customers are without asking. If you have a website, you can use it to gather information on your prospects. Email addresses can be collected as data for future campaigns, as long as you provide something in return – such as an ebook, a newsletter, or discounts. Not only does this keep returning customers happy, but it also gives you an opportunity to ask them how you could improve your current offering.
As a small business owner, you might think that having a website will be too much work. However, it’s easier than you think. There are also many providers who can host, develop and design a website for you so that you don’t have to. V-A (Virtual Assistants) is that provider, and we specialise in assisting small businesses like yours to establish a presence on the world wide web, using functional and attractive WordPress websites. When you’re ready to take the plunge, give us a call.